Custom Slugs
Branded URLs that are easy to remember.
A custom slug lets you choose the end of your short link, so it reads the way you want — go.fifo.media/my-product instead of a random string of characters. Branded, memorable links build trust and earn more clicks.
Custom slugs are perfect for spoken URLs in videos and podcasts, printed materials, and anywhere a clean, on-brand link matters.
What you get
- Choose your own custom link slugs
- Custom category slugs on Maker Pro
- Memorable, on-brand URLs
- Great for spoken and printed links
Why branded slugs get more clicks
People are more likely to click a link they can read and trust. A vanity URL like go.fifo.media/spring-sale tells your audience exactly where they are going, while an auto-generated slug looks anonymous. Custom slugs make your links feel intentional and professional.
They are also far easier to say out loud, which matters enormously for creators who share links in videos and podcasts.
Consistent links across every channel
Custom slugs let you keep naming consistent — the same campaign can use a matching slug everywhere it appears, making links easy to recognize and easy to remember. Pair custom slugs with categories and public pages to present a cohesive, branded experience end to end.
Perfect for
- Spoken URLs in YouTube videos and podcasts
- Printed links on packaging, cards, or flyers
- Memorable campaign and promo links
- Consistent, on-brand naming across channels
Frequently asked questions
- What is a custom slug?
- A custom slug is the part of a short link you choose yourself — for example, the "my-product" in go.fifo.media/my-product. It turns a random short URL into a branded, memorable one.
- Which plans include custom slugs?
- Custom link slugs are included on the Builder and Maker Pro plans. Maker Pro additionally includes custom category slugs. The Free plan uses auto-generated slugs.
- Can I reuse a custom slug from an old link?
- Slugs are unique to your account at any given time. As long as a slug is not currently in use, you can choose it for a new link.